Trial to Paid Conversion


Following on from calculating the percentage of web visitors who then start a trial, we can also calculate Trial to Paid Conversion. This figure can be compared alongside total traffic figures as well as Trial to Paid Conversion figures, giving a detailed idea of how successful the path is from original website visit, to paid conversion.

Making the KPI

Step One

To create¬†Trial to Paid Conversion, you’ll need to import:

  1. Number of trials
  2. Number of trial conversions

These values can be pulled into FUTRLI as non-financial data using our non-financial importer:

Screen Shot 2017-06-15 at 15.18.15

Step Two

Once this information has been imported into FUTRLI, we can use the Formula Builder to calculate the percentage:

Screen Shot 2017-06-15 at 15.22.12

Step Three

The Formula can then be displayed a Card, showing you a clear percentage between the number of initial to converted trials!

Screen Shot 2017-06-15 at 15.24.31

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