Trial to Paid Conversion
Following on from calculating the percentage of web visitors who then start a trial, we can also calculate Trial to Paid Conversion. This figure can be compared alongside total traffic figures as well as Trial to Paid Conversion figures, giving a detailed idea of how successful the path is from original website visit, to paid conversion.
Making the KPI
To create Trial to Paid Conversion, you’ll need to import:
- Number of trials
- Number of trial conversions
These values can be pulled into FUTRLI as non-financial data using our non-financial importer:
Once this information has been imported into FUTRLI, we can use the Formula Builder to calculate the percentage:
The Formula can then be displayed a Card, showing you a clear percentage between the number of initial to converted trials!