Average Customer Headcount


Average Customer Headcount is an engagement and customer behaviour metric. By measuring how many Customers are purchasing your products or services within a set window or period, you can get a greater understanding of when you are busy and when you are not – important information which can be fed into hiring policy, shift patterns and front of house management. By combining your Average Customer Headcount with your Average Revenue per Customer, you can also look forward and use this information to plot out future revenue targets and factor it into your Cash Flow projections.

Making the KPI

Step One

You can calculate Average Customer Headcount using two key ingredients:

  1. Number of Customers within window or period
  2. Number of windows or periods

Both pieces of information can be imported into FUTRLI via CSV as non-financial information. The latter can also be entered simply as a manually entered figure when creating your formula. Below we’re looking at Average Customer Headcount on a daily basis and so we’ve also imported the number of hours the business was open during each time period:

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Step Two

After importing our data, we can calculate our Average Customer Headcount by dividing our number of Customers by the number of hours or periods:

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Step Three

And then view our results on a Card:

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