Seat Occupancy Percentage


When tickets are sold on a per seat basis, the seats themselves are an asset with each seat having a revenue value attached to it. Measuring Seat Occupancy allows you to identify both the efficiency with which you are translating your available assets into revenue and how successful you have been at marketing your event.

Making the KPI

Step One

Seat Occupancy can be calculated using:

  1. Total Number of Seats
  2. Number of Seats sold

Step Two

Once you’ve imported the necessary data, you can calculate Seat Occupancy % by dividing the Number of Seats sold by the Total Number of Seats.

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