Revenue per Seat


Revenue per Seat calculates how efficiently the resources at the company’s disposal – in this case seats – are being translated into Income. Low Revenue per Seat combined with low Seat Occupancy points to a problem with attracting cliental to attend your event, whereas low Revenue per Seat with a high Seat Occupancy may indicate that your ticket pricing is sub-optimal.

Making the KPI

Step One

To calculate Revenue per Seat you’ll need to know:

  1. Revenue from Ticket Sales
  2. Number of Seats in the venue

Number of Seats should be imported into FUTRLI via CSV. If the Number of Seats remains static, then you can import this value once and simply reference it cumulatively in your formula. Revenue from Ticket Sales should be sourced from your accountancy platform of choice.

Step Two

You can create Revenue per Seat by dividing Revenue from Ticket Sales by the Number of Seats in the venue.

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