Repeat Bookings Percentage


Repeat Bookings percentage is a Customer Engagement metric, which measures the proportion of customers who use your service more than once during a designated time period. A high percentage indicates strong customer loyalty and quality of service, whilst a low percentage may indicate flaws in the level of service which is being provided or an inability to suitably engage Customers with subsequent promotions.

Making the KPI

Step One

Repeat Bookings percentage can be calculated by measuring the total number of bookings and the number of repeat bookings during a designated window

Step Two

Once your data has been imported into FUTRLI, you can express Rebookings Percentage by dividing your number of repeat bookings by the total number of bookings which occurred.

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