Online to in-Store Bookings
For firm’s which operate a physical store front, Online to in-Store Bookings gives an insight into Customer buying habits. If the majority of a company’s business is being conducted online, it may wish to consider moving towards Online-only as a means to reduce overheads and maximise revenue generation. This metric can also be used to inform Marketing decisions – a high proportion of in-Store Bookings may suggest a less tech-savvy cliental, thus reducing the benefit of running online advertisements or campaigns.
Making the KPI
You can use FUTRLI non-financial Child lines to break down your Bookings into categories, which indicate the location in which the Booking was made. In the example below, we’ve sub-divided our Bookings into Online and in-Store bookings, in order that we can easily calculate our desired metric.
After we’ve imported our data, we can use a Proportion Card to demonstrate the proportion of Online Bookings to in-Store Bookings.