Domestic to Overseas Bookings
This metric displays the number of Bookings which occur for Domestic trips versus the number of Bookings which occur for Overseas trips. The results of this ratio can be fed into Marketing campaigns as it gives an insight into Customer buying behaviour. It also feeds into Operational decisions, such as the strategy of which destinations to offer.
Making the KPI
To create this metric you’ll need to know:
- Number of Domestic Bookings
- Number of Overseas Bookings
You can import this information using FUTRLI Parent/Child dichotomy as in the example below:
Once imported, you can express your KPI using a Proportion Card.