Wet Sales Gross Profit

Why it’s important

Wet Sales (or Drink sales depending upon your lexicon of choice) refers to the revenue generated from the sale of beverages. Wet Sales Gross Profit measures how much profit is being earned on these sales after direct, associated costs have been taken into account. A low Gross Profit may indicate that costs are too high or that prices are too low.

How to create it 

Step One

To create our metric in FUTRLI we’ll need to know:

  1. Wet/Drinks Sales
  2. Direct Wet/Drinks Costs

This information can be sourced directly from your accountancy platform of choice using distinct nominal codes or tracking. Alternatively, you can import this information into FUTRLI via CSV.

Step Two

Once you have all of the necessary data, you can calculate Wet Sales Gross Profit by subtracting your Wet/Drinks Sales by your Wet/Drinks Costs, or calculate Wet Sales Gross Profit % by dividing your Wet/Drinks Costs by your Wet/Drinks Sales.

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