Room Bookings by Channel %
Why it’s important
Measuring how many Room Bookings you are obtaining by source is important in order to understand the effectiveness of your marketing campaigns (if applicable) and referral programs. By calculating this as a percentage you can see a clearer picture of each channel’s relative contribution over time, and more effectively compare and contrast channel performance across multiple periods.
How to create it
To create our metric in FUTRLI we’ll need to know:
- Total Number of Room Bookings
- Total Number of Room Bookings per each Channel
Both of these metrics are non-financial in nature and therefore would need to be uploaded into FUTRLI using FUTRLI’ non-financial data uploader.
Once you’ve imported your data you can calculate Room Bookings by Channel as a percentage by dividing the Total Number or Room Bookings for a channel by the Total Number of Room Bookings which occurred. After entering your formula, simply set your display type to percentage to see this expressed in percentage terms. Repeat this calculation for each Channel you wish to track.